Setting up Your Event for Web Sales

The first step is to make sure you've created an event. Check out the Event Builder Guide to see how.

Once you've got an event with a poster, performances, and a price group, you can use the "Web Sales" section of the event builder to manage which of your performances should be available on the web and what ticket prices your patrons should see.

On the left, in the section titled "Manage Discounts" you can choose which discounts patrons have access to. In the screenshot above you can see that Regular ticket price is selected for you already. If the base price is $25, a patron visiting a purchase page on the web would see 1 ticket available for $25.

To add another price, just click on one of the discounts. Any performances that use that price group will show the selected discounts on their public sales page.

In order for performances to be visible on the web they must have at least one price available. That means at least one price from their price group must be checked.

Publish performance pages

Making performances visible on the web is as simple as checking the box under the LIVE! header. If the box is checked and the performance date has not already passed, then the performance will be LIVE on the web and your patrons will be able to get to it.

You are free to make a performance public or hidden any time, unchecking the LIVE! box will not affect sales or the url the performance is hosted at. There also are no limits to how many shows you can make available on the web.

Using and sharing links

Your publicly shared performances can always be found from your organization's /buy URL. The link provided next to each public performance on the Web Sales screen of the event builder is a short link you can share to send people directly to your performance sales page. All short performance links begin with the http://tixa.to/ domain.

You can also find the short link on the performance's public sales page.

Selling from reserved blocks

Selling from a reserved block other than the default of "General Admission" is a simple way for you to control how many tickets are availble through your public web sales channel.

For example, let's say you want to open a show on the web for presales but you want to make sure that only 25 tickets can be sold this way. The first thing you would do is create a reserved block of 25 tickets for this event, let's call it "Presales". Next, on the Web Sales screen, choose the reserved block you just created. That's it, you're done. You can change the reserved block your performance is selling from at any time.

Performances that are selling from a reserved block will be marked as "Sold out" on the web whenever the reserved block is exhausted. Once you switch from a reserved block to "General Admission", tickets will become available again, assuming you haven't already sold out of general admission tickets.

In the Manage section of Tixato, under the Web Sales tab, there are settings available that cover all events. Right now the only option available is to hide the "tickets remaining" count from your publicly listed performances.

By default, the counts are visible to the public but if you'd like to keep that information private, you can.